87: Hugo Barbosa: Global Launches and Business Models in Pharma [EN]
In today’s CRUZAMENTO Podcast, André Correia e Daniel Guedelha talk with Hugo Barbosa who take us on a compelling journey from his beginnings in a small northern Portuguese town to a distinguished career spanning multiple countries. Hugo’s insightful discussion delves into the clinical trials cycle, the evolution of drug development, and the transformative power of modern medical science. He talks about the challenges and innovations in pharmaceutical marketing, the critical role of global product teams (GPT), and the strategies for making lifesaving drugs accessible worldwide.
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