87: Hugo Barbosa: Global Launches and Business Models in Pharma [EN]

In today’s CRUZAMENTO Podcast, André Correia e Daniel Guedelha talk with Hugo Barbosa who take us on a compelling journey from his beginnings in a small northern Portuguese town to a distinguished career spanning multiple countries. Hugo’s insightful discussion delves into the clinical trials cycle, the evolution of drug development, and the transformative power of modern medical science. He talks about the challenges and innovations in pharmaceutical marketing, the critical role of global product teams (GPT), and the strategies for making lifesaving drugs accessible worldwide.

Raised in a small town in northern Portugal in the post-April Revolution fervor for democracy and challenging economic times, Hugo Barbosa ‘s roots are deeply founded in resilience and hope. With over 25 years in the pharmaceutical industry, including a decade in various international roles, Hugo has cultivated a rich professional journey. His career has taken him across seven cities in three different countries, where he has encountered remarkable individuals, immersed himself in diverse cultures, and broadened his understanding of the world. Hugo believes he can leave the world a little better than he found it. And he tries to do so through the people he interacts with every day, whether at work, at home or at leisure!

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Episode edited by João Cunha Studios